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Research papers

Three sides to every story

Wearable cameras and now smart-glasses give market researchers more access into consumers’ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual,...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Dianne Gardiner
November 18, 2014
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Citation

Gardiner, D. (2014a, November 18). Three sides to every story. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/three-sides-to-every-story-8370


Research papers

Audiometer* measurement

The “audiometer”*, a generic term perhaps preferable to “radiometer” given its applications equally to TV as for radio audience measurement, offers the marketplace a major technological advance in the measurement of broadcast...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Author: Peter Menneer
April 1, 2001
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Citation

Menneer, P. (2001a, April 01). Audiometer* measurement . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/audiometer-measurement-


Research papers

Radio watch

The idea of creating an electronic device for measuring the audience of radio dates back at Infratest Burke into the late 1970’s, but was turned down because of technical problems. With the enormous technological progress in the computer...

Catalogue: 2nd Radio Research Symposium
Authors: Wolfgang Werres, Reinhold Horstmann
June 15, 1997
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Citation

Werres and Horstmann (1997a, June 15). Radio watch. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/radio-watch


Research papers

The multimedia wearable passive meter

Originally, it was thought that the need for a wearable passive meter was mostly to improve the current response rates of Nielsen and Arbitron audiences. However, even if there were no need to improve upon the current response rates of Peoplemeters...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Lee Weinblatt
May 1, 1994
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Citation

Weinblatt, L. (1994a, May 01). The multimedia wearable passive meter. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-multimedia-wearable-passive-meter